The day was conceived by the UN last year to acknowledge that global happiness is a universal goal and lies at the heart of its social, environmental and economic aims. March 20th each year will be observed by UN member states with public awareness campaigns and education initiatives, but we thought we'd mark it by looking at a few things that make Fiji such a happy place!
There's no doubting that Fiji is a nation blessed with stunning scenery, from its steep, lush hillsides and jungles to its immaculate beaches and coastlines. A life by the crystal-clear sea is enjoyed by most, with Fiji being made up of 110 inhabited islands and innumerable other islands and islets.
Fiji is a land rich in mineral, forest and fish resources, but sugar and tourism are extremely important to the country's economy. And with its natural beauty, combined with the warmth and openness of its inhabitants, it's really not hard to see why tourism should be on the up.
Culture in Fiji is a rich blend of indigenous and other cultures, including Indian, Asian and European influences. Indigenous cultural activities, such as dances, are very much kept alive by Fijians, and form part of the distinct welcome many visitors to the islands receive from their hosts.
Family relationships in Fiji are often governed by an intricate series of traditions, with extended families forming a major part of the culture. While some of the traditions surrounding marriage and family structures are no longer adhered to, many Fijians value and maintain ancient customs.
Sega ni leqa - no worries!
One phrase visitors to Fiji pick up pretty quickly sums up the general attitude of the inhabitants of the beautiful island nation: "Sega ni leqa." This roughly translate as "no worries" and is a foundational approach to life which makes Fiji a true Land of Smiles!
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