Emirates has just launched its new multi-lingual campaign called “Share a Smile”. The multi-media campaign includes 29 videos and adverts in 14 different languages featuring its cabin crew greeting people from around the world.
The quirky videos are part of the airlines global campaign Hello Tomorrow and aim to inspire customers all over the world to connect with each other and explore other cultures. The campaign also focuses a lot on social media and asks people to share the videos with their family and friends to spread the uplifting message of the campaign.
Executive vice president of Emirates Sir Maurice Flanagan stated that “Emirates ‘Share a Smile’ has been created to showcase not only the breadth of linguistic skills amongst our international and multi-lingual crew, it is also intended to help build cultural understanding in a light-hearted way amongst travellers."
“As we researched the phrases it became apparent that although many may sound unusual to non-native speakers when they first listen to them, when the translated meaning is given the sentiments resonate internationally. ‘Share a Smile’ is meant to do just that, encourage “globalistas” to learn about different cultures in an amusing way. The campaign is a celebration of how a kind word or phrase can connect friends and strangers alike across the world,” he added.
Cabin crew members that were featured in the videos were picked because of their impressive service levels and language abilities. “Our cabin crew speak over 55 languages and on every flight we announce to our customers which ones are spoken on board that day. It is always an impressive list and something that is regularly commented on," said Terry Daly, senior vice president of service delivery at Emirates.
You can watch all the videos from the campaign on Emirates' YouTube channel.