Emirates has experienced remarkable growth in the last year. Since January 2012, the world’s fastest growing airline has added 15 new destinations, offering its customers a larger range of countries and cultures to experience.
Emirates added Rio de Janeiro, Buenos Aires, Dublin, Dallas/Fort worth, Seattle, Lusaka, Harare, Ho Chi Minh City, Barcelona, Lisbon, Erbil, Washington DC, Adelaide, Lyon and Phuket to its ever growing destination list in 2012. On top of adding destinations, the airline also ordered another 33 aircraft - 11 super-jumbo A380s and 22 Boeing 777s - to its rapidly growing fleet.
The airline has spent the year improving its brand image as well as its destination list. Emirates launched its Facebook page in March which gained 300,000 fans within the first three weeks and went on to become the top airline fan page in the MENA region. The page now has over 1 million fans and is one of the highest engaged airline pages in the world.
Furthermore, Emirates announced its annual results back in May 2012 which included profits of $629 million, making 2012 its 24th consecutive year of making a profit, despite record high fuel prices and the world financial crisis.
Dramatic improvements onboard the airline's aircraft have also taken place in the last year, with Emirates’ award winning on-flight entertainment system enjoying new enhanced personal widescreen TVs throughout all cabin classes. The airline also improved its ‘OnAir’ system which now allows passengers to make and receive phone calls and texts in-flight. All Emirates aircraft will also feature WiFi in all classes.
Emirates has now proposed partnership with Qantas, scheduled to launch in April, which could increase Emirates growth trajectory further still in 2013.