The Mayor of Paris, Bertrand Delanoe, has said that the arrival of David Beckham in France will boost the capital's image. David Beckham signed a 5-month contract with Paris St-Germain at the end of last month.
The Mayor hopes that Beckham will become yet another attraction to draw visitors to the city, with visitors already arriving in their millions to see the many cultural sites the city has to offer. Speaking of the news, Mr Delanoe said "it is very good news, which only adds to the image of Paris in the world.... He is a great sporting personality with an international audience.”
“It’s great for this city which is already the top tourist destination in the world and where 10 percent of jobs are in the tourist industry," he added.
The football star also revealed that he would be donating his salary, which is said to be a total of £3.5 million, to a local children’s charity, drawing further attention to the former Manchester United midfielder and the Paris St-Germain team.
Andy Milligan, author of the book ‘Brand It Like Beckham’ said that the football player is " just very remarkable in the way that he captures the mood of the moment and helps drive the mood of the moment, which is why he’s remained remarkably popular for so long... We’ll be coming up to 20 years of Beckham soon and he just manages to makes the right calls at the right times for the right place. He just seems to have a natural sense of the right thing to do.”
Tourists are expected to flock to the capital in the coming months to watch David Beckham play for Paris St-Germain.