We are taking a trip round the world to see what bar is the best-seller by country, and finally which is the overall winner. Everyone has had that argument with a friend over which chocolate bar they feel is the confectionary champion, and the list below will settle the argument once and for all. Warning: may contain nuts!
Annual sales: $1.8 billion
Though strictly speaking M&M’s aren’t really a chocolate bar, they still sit on the shelf next to Twixes and Kit Kats, and when their annual sales hit around $1.8billion, these colourful chocolate drops have earned their right to be on this list. It’s not just the candy we’re crazy for either, the M&Ms store in Times Square has got people from all over the world jumping on flights to New York to try out all the exclusive flavours and buy the merchandise.
Over the years M&Ms have given us more than just plain or peanut flavour; there has been peanut butter, dark chocolate, mint, raspberry, crispy, coconut and even strawberry flavoured M&M’s since they first hit the shops in 1941.
UK: Cadburys dairy milk
Annual sales: $852 million
When it comes to quality chocolate at an everyday price, there is none better than the humble Dairy Milk bar. The famous purple wrapping with the sweet inside is not just the best selling chocolate bar in the UK, the Australian and Indian populations are crazy for Cadbury too, making the Dairy Milk bar the top-selling bar in their countries also!
Although the Dairy Milk bar is available in many varieties, from fruit and caramel to the limited edition versions such as Double Choc and Mint Crisp, it’s the original milky glass and a half bar that is Cadbury's big seller.
Annual sales: $733 million
Milka is probably more famous for its purple cow symbol than the chocolate itself, but both are pretty awesome and have helped to make Milka Germanys favourite chocolate bar. Milka bars are hugely popular in Europe and have provided consumers with some of the weirdest flavours of chocolate ever seen on shelves.
These bizarre flavours include Strawberry & Lemongrass, Passion Fruit & Hibiscus and Lime & Green Tea flavoured fillings all sandwiched between the classic Milka chocolate.
Annual sales: $479 million
Japan's favourite chocolate treat is the Meiji Bar. The milk, dark and white chocolate bars come dressed in a rather sleek and sexy packaging that clearly satisfies Japan's sweet tooth with annual sales hitting around $479 million.
Meiji also produces a range of quirky chocolates shaped as animals such as pandas and also raspberry-shaped chocolate treats with fruity fillings. These delightful snacks attract a younger market and bring the fun back into food in a way only the Japanese know how.
Annual sales: $273 million
Whether it’s the golden bunny or the mouthwatering adverts, Lindt is one of the most recognised luxury chocolate brands in the world. Though chocolate bars are not its most famous product - with bunnies and Lindt balls being more popular - it’s all still chocolate and for that reason Lindt deserves a place on this list.
A special mention has to be given to the Lindt dark chocolate with chilli, a fusion that a couple of decades ago wouldn’t have made it into our cupboards and fridges but now is a talking point among all chocolate lovers.
Czech Republic: Orion
Annual sales: $142 million
This Czech chocolate brand produce pretty much every kind of chocolate you’ll find in your corner shop all under the one name. With that in mind it’s no wonder why Orion is the Czech Republic’s favourite, from nougat filled to coconut centres and biscuit with raisin to caramel and nuts, Orion offer a great selection of chocolate treats to chose from.
Annual sales: $100 million
Korkunov chocolates are slowly conquering Russia’s chocolate market. Considering these luxury chocolates have only been around since 1999, they have managed to take over the market and are quickly becoming one of Russia’s favourite sweets. For this reason, and the fact that the chocolate itself has introduced a new standard on Russia’s confectionery shelves, Korkunov has earned a well-deserved place on the list.
Saudi Arabia: Galaxy
Annual sales: $94 million
Though Galaxy is a big seller throughout the world, it’s actually in Saudi Arabia where it takes the top spot. Galaxy has always been seen as the ladies' chocolate bar; with its smooth and indulgent taste, it’s easy to see why. Unlike some of the chocolate bars mentioned, Galaxy sticks to classic tastes with only a few varieties of the classic milk chocolate bar being sold.
Galaxy very much focuses on the chocolate, and has become the reliable chocolate friend that perfectly accompanies a girly night in with a good book or a movie.
Annual sales: $2 billion
A Snickers bar is undoubtedly the bossiest chocolate bar around, over the years Snickers have told us to “do something manly” and that we all need to “get some nuts”. It seems Mr T’s orders have worked because all over the world it seems we can’t get enough of this epic chocolate bar, making snickers our champion when it comes to the best-selling chocolate bar. There is something about the nut, nougat and caramel filling that makes up a Snickers bar, that has us reaching for the bold lettered brown wrapping every time we’re feeling hungry.
So there we have it! The top selling chocolate bars on this planet. It might not have changed your mind on your all-time favourite chocolate bar, but why not treat your taste buds and have a go at trying all of the chocolate on this list - unless you already have!
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