China has followed the example of Australia by launching a competition to award one traveller the “best job in the world”, in a bid to promote its tourism industry.
The vacancy will be filled by one lucky competition winner, who will be tasked with the role of “modern Marco Polo” in Hangzhou, eastern China, in return for a salary of around £35,000. The job includes a 15-day trip, blogging about the city, and a starring role in the production of a video aimed at promoting the city to foreign visitors.
Marco Polo was alleged to have visited Hangzhou during an expedition in the 13th century, which was documented in “The Travels of Marco Polo”, a book he wrote about his adventures. Now, one intrepid explorer has the chance to take up his mantle in a bid to tell the world about Hangzhou and China with the city “calling people around the world to follow Marco Polo's steps.”
Chen Li, of the Hangzhou tourism commission was enthusiastic about the promotion, saying, “To be a modern Marco Polo is a very interesting job, it will maybe change their life. They may find inner peace, like Kung Fu Panda.”
The promotion follows a successful model laid out by Australia, which has recently run its “best job in the world” competition for a second time following a hugely successful campaign in 2009. China’s competition is being run on Facebook, which is banned in the country itself, and is likely to create significant buzz around the country’s fledgling tourist industry.
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