Canada is set to adopt a new environmental tourism programme that was started in the UK in a bid to make its tourism sector more environmentally friendly. Canada has joined forces with the Perth-based company Green Tourism to create new ways to make tourism greener in North America.
Tourism Canada has entered a partnership with UK-based Green Tourism Business Scheme (GTBS) and GreenStep Solutions, based in British Columbia, is set to become the new face of Green Tourism Canada.
Green Tourism is the world’s biggest independent accreditation body that helps countries improve their methods and commitment to sustainability. The scheme, which helped Scotland become one the leading countries in green tourism in 1997, will now help Canada improve its sustainability, producing a tourism industry that is much friendlier to the environment.
“Our method has always been that specially trained assessors provide more than a tick-box audit or inspection,” said Andrea Nicholas, director of GTBS. “We are there to help people with best practice, practical advice and ensure that consumers can be confident that businesses claiming green credentials have been independently verified. Canada’s adoption of our scheme illustrates perfectly how our model can be adapted for any country.”
The programme will invite businesses in Canada to become part of the scheme, and members will be awarded bronze, silver or gold ratings based on 145 criteria, including efficient lighting and heating, promotion of nature conservation, use of renewable energy, and the use of local produce.
“We are very pleased to be partnering with GreenStep as they have the same ethics and aims as ourselves and were an obvious choice for the delivery of Green Tourism in Canada,” said Jon Proctor, Technical Director Green Tourism UK.
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