British Airways’ pilots are to be equipped with iPads to further improve its customer service. 3,600 pilots will now carry iPads in order to keep passengers updated with more accurate flight information.
The airline also plans to equip some of its cabin crew and ground operations team with the tablet as part of the company’s £5 billion investment into new products and technology. The addition of the new equipment is hoped to provide the airlines best ever service and improve the overall passenger experience.
The iPads will inform pilots, cabin crew and ground staff of any updates happening in the air or on the ground and the operational updates aim to better inform customers of any changes to their flight plans. BA's commercial manager in Egypt Mervat Alfy said that “at British Airways, we’re always seeking innovative solutions to enhance the superior service our customers have come to expect from us.”
“Technology and aviation go hand-in-hand and we’re looking forward to exploring the various ways this latest operational advancement will benefit both our BA team and our valued customers.”
The new technology will also see pilots being able to access historic and current data supplied by customers to help them provide a personalised service during flight. “As pilots we want to deliver a safe and memorable experience for each and every British Airways customer, on every single flight,” said Captain Stephan Riley, British Airway’s director of flight operations. “The iPads will help us to achieve this goal by giving us the means to provide a more personalized service and share more timely flight information with our customers and colleagues.”