As the US Masters in Augusta draws to a close today, you may have noticed the appearance of a British Airways logo on golfer Justin Rose's collar during the tournament. The Airline has signed the world number three, and British number one, to an exclusive deal.
The three-year deal, which names BA as the player's "official global airline partner", will see Rose take part in campaign videos and make PR appearances. "Golf takes me all over the world," said Justin. He added, "As an athlete it’s really important to arrive feeling refreshed and ready to compete. The premium service provided by British Airways and its Oneworld partners will be a great support with the busy season ahead and I’m proud to be an ambassador for my favourite airline."
Alongside promoting the airline's services, Rose will also be involved with its children's charity project Flying Start. The project raises funds in partnership with Comic Relief. British Airways' head of marketing, Abigail Comber, said, "We have a long standing history in supporting British sporting talent and I’m pleased that we are able to continue this through our partnership with Justin."
Since breaking into the golf scene as an amateur in 1998, aged just 17, Justin has claimed four wins on the PGA tour, and five on the European. His partnership with British Airways comes after he impressed at last year's Ryder Cup. He entered this weeks Augusta event with high hopes, saying; "In recent years I have got off to a flying start at Augusta and hopefully this time round I will be able to sustain that momentum so that I’m in contention come Sunday afternoon."