British Airways has announced a raft of customer service improvements for 2013, including better facilities for children and more efficient communications between the airline and its passengers.
BA’s Terminal 5 lounges will see revamped ‘Kidszones’, catering for very young passengers with a bright new look, cushions and beanbags, interactive mirrors and various toys. Older children will benefit from plenty of power chargers to keep them entertained on mobile phones, iPods and tablets.
Children who are travelling alone will enjoy improved facilities in the Skyflyer Solo lounges, including fridges stocked with snacks and drinks, balance boards, football tables, and even furniture themed around Liquorice Allsorts sweets. BA has also teamed up with Microsoft to bring the best gaming technology to its lounges, with Xboxes in Kidszones and Xbox Kinect systems in the Skyflyer Solo areas. Games provided will cover a wide range of ages and interests, including Sesame Street for younger children and the FIFA football game for older passengers.
“Children are flying more regularly than their parents ever did, and with the development of new technology they are also discerning travellers,” said Kate Thornton, BA’s head of product service. “We're always looking for new ways to make the journey special, interesting and enjoyable for families.” She added.As well as improved facilities for families and children, BA has also provided 3,600 iPads to pilots, with the aim of improving pilots’ ability to connect with ground crew, plan flights and communicate more up to date information to passengers. The changes form part of a £5 billion push by BA to improve services and update technology on its planes and in its lounges.