The American hit drama series Breaking Bad hashelped boost interest in thecity of Albuquerque, New Mexico. The largest city in the U.S has seen a spike in tourist arrivals following the popularity of the action packed television show.
A fast-food burrito chain in Albuquerque has become a top tourist attraction in the city, as travellers from all over the world flock to the spot where the characters run their drug trafficking organisation. However, tourism officials seem to have mixed views on whether the surge in interest in the city is a good thing based on shows central themes of drugs and violence.
Some businesses in the city have embraced the influx in Breaking Bad fans to the city, with one doughnut shop selling doughnuts decorated with blue sprinkles that are meant to resemble crystal meth. A beauty shop in the city has also embraced the trend, selling crystal blue bath salts.
Tourists are visiting areas of Albuquerque not normally frequented by visitors. Locations such as a local car wash, a rundown motel and the suburban home of the shows main character, Walter White, have all become places of interest for the show’s fans. As a result of this unexpected boost in tourism the Albuquerque Convention & Visitors Bureau has set up a website offering a tour of the show’s most famous locations in the city for $60.
Vice president of the Albuquerque Convention & Visitors Bureau Tania Armenta has said that the city has seen “positive benefits” from the popularity of the show. Armenta said that on top of an increase in tourist arrivals, the city has had a lot of inquiries from other production companies now looking to film in Albuquerque.