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Bollywood1

Bollywood Boosting Popularity of Flights to India

Virgin Atlantic has announced that the popularity of flights to India has soared in recent years because of the rising popularity of Bollywood films in the UK. The airline has sad that the increasing number of Bollywood films being shown in the UK has led to a surge in the number of travellers choosing to visit the setting of their favourite films. Bollywood film crews travelling between locations in the UK and in India was also thought to have contributed to the rise in passenger numbers. Virgin has responded the increased demand by announcing extra flights between Mumbai and London. In 2011, more than 1 million Brits travelled to Mumbai, and the IATA predicts that passenger numbers to the city will grow by 6 per cent every year until 2015. "Mumbai is the centre of the Bollywood industry, and we expect it to become just as popular as any of the big sets in Hollywood," commented Anna Catchpole, spokeswoman for Virgin Atlantic. "There’s no greater pleasure for Bollywood film fans than to travel to the exact location in Mumbai where some of their favourite films were shot," she added. Visit Britain recently ran a campaign designed to lure Indian movie companies to the UK to film scenes. Recent Bollywood fimls have used locations in Carlisle, Edinburgh, London and Oxford, and the highly-anticipated new film Jab Tak Hai Jaan was filmed at various locations around London, despite being mainly set in Mumbai. Virgin expects to carry more than 140,000 passengers between London and Mumbai through connections in US hubs. Image sources: 1 2 3
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