Australia’s Best Jobs in the World competition seems to have had the desired effect on Australia’s tourism industry, with 72 per cent of those who entered the competition saying they are planning to apply for an Australian working visa. Seven out of ten of those who applied but failed are considering a working holiday in the country, with four out of ten planning to fly to the country in the next six months.
A further 81 per cent of those surveyed said that they had already discussed having a working holiday in Australia with friends and family following the Best Jobs competition. 78 per cent said they had already researched Australia as a working holiday destination and 77 per cent said they had also suggested the country as a working destination to their friends.
The online survey was filled in by almost 15,000 of the 330,000 people who entered the worldwide competition earlier this year. The competition, which was set up to encourage more young people to visit the country under Australia’s Working Holiday Maker program, is now in its final stages, with the final 18 currently in the final interviewing process.
"Whilst much of the attention has focused on the six dream jobs, we shouldn't forget the real purpose of this campaign - to inspire more young people to come down under by increasing awareness and uptake of our Working Holiday Maker program,” said Andrew McEvoy, managing director of Tourism Australia. Early indications, supported by these survey results, indicate that we're ticking those boxes."
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