The Ministry of Tourism for The Bahamas has unveiled its new advertising campaign aimed to highlight the many features the island has to offer. The advert showcases The Bahamas’ blue waters, sandy beaches and easy-going atmosphere that brings visitors to the island every year.
The star studded advert features celebrities that all have a connection with The Bahamas and includes actor and ex NBA star, Rick Fox, American illusionist, David Copperfield and swimsuit model, Shakara Ledard. The Bahamas has long been popular with high profile guests and the campaign, named “Behold”, will feature these celebrities enjoying the island's lifestyle and beauty.
Last year The Bahamas saw around 5 million visitors from around the world come to the island to enjoy the sailing, fishing, diving and relaxing beaches it has to offer. It is also the second-home to many celebrities, most notably David Copperfield, who purchased The islands of Copperfield Bay, his own personal island in Exuma, in 2006.
The minister of tourism for The Bahamas, Obie Wilchcombe, said "we are very excited about this new campaign. Celebrities have always come to The Bahamas for the beautiful beaches and water, and the utter sense of escape that our lifestyle here provides. What we really want to say with this campaign though is that you do not have to be a celebrity or millionaire to enjoy that same beauty. Behold, The Bahamas are right next door and totally within your reach."
The television campaigns were directed by Nigel Dick who has a rather impressive portfolio having previously worked with Cher, Guns & Roses, Oasis, Britney Spears and Celine Dion.