A recent ruling from the UK’s Advertising Watchdog (ASA) banned Trip Advisor from claiming all of its hotel and restaurant reviews on its UK site are real and ordered it not to claim that its posts are impartial.
Predictably, an indignant company spokesman took to the airwaves to claim that the good reviews far outweighed the bad. This was then followed up by a piece in the Sunday Times that rather blew his protestations out of the water. They received an email from a reader staying in a hotel in Sydney who had read their article about the fake reviews.
He was staying across the road from the Park Hyatt Sydney which is rated 3rd out of 220 Sydney hotels on Trip Advisor with descriptions such as ‘amazing’ and ‘luxury at its best.’ Unfortunately, said the reader, the hotel had been closed for refurbishment for almost a year and looks like a building site! You have been warned.