Tourism Australia has boosted its marketing to host business events in a bid to attract more business tourists to Australia.
Tourism chiefs have said they want more people to fly to Australia for business to boost the country's tourism industry. Business tourism contributes AUS $13 billion to the Australian economy and makes up 15 per cent of total tourism spending in the country. Furthermore, in 2012 one in seven of Australia’s international travellers attended a business event in the country, up eight per cent on the previous year. "A key focus is to make Australia a prime destination for business events," said federal tourism minister Martin Ferguson. "When it comes to these events, we mean business." "Business events are making up an increasing share of our tourism market with almost $13bn (15 per cent) of our total tourism spending attributable to business events. This high yield sector is making a significant contribution towards our tourism 2020 objective of increasing overnight expenditure to over $115bn by 2020,” he added. Mr Ferguson and lord mayor Robert Doyle also launched Melbourne’s Business Event Week, a showcase of businesses from across Australia, today while announcing the city has won its bid to host Dreamtime 2014. The inaugural Business Event Week will see more than 50 events take place starting on the 26th February. “Business events are one of Australia’s least recognised business sectors yet we employ thousands of people and generate billions of dollars in income to Australia,” said Karen Bolinger, chief executive officer at MCB. “Business events are big business both here in Australia and globally. From generating economic wealth and export opportunities, right through to driving tourism, creating lasting legacies for the business community and job creation.” Image sources: 12