The first Lego-themed hotel in the USA opened yesterday. The hotel is based in Legoland, Carlsbad; less than 70 miles south of California's Disneyland Resort. The three-storey building has 250 rooms which are themed in either the Lego Pirates, Adventurer or Kingdom ranges.
While not actually made from the famous toy bricks, a vibrant paint job has given the hotel's exterior a Lego-look facade. Inside, Lego fans are treated to a wall of 5000 mini figurines in the reception and 3-million bricks worth of Lego models throughout the hotel, including a bubble-blowing talking dragon.
The addition of a hotel brings hope that guests will choose to stay longer at Legoland. Peter Ronchetti, general manager of the California resort said, “our guest feedback is extremely important to us... Now they can extend their experience even further by staying and playing in an entire hotel that builds on fun.”
The family-focused venue has a separate children's sleeping area in each room, a hotel pool and play area. Other novelties are a disco lift and treasure hunts in the suits which lead children to their own bounty of Lego to play with. The hotel also promises guests early entry to the Legoland theme park.
The project started construction in October 2011. It follows in the footsteps of Lego hotels in Windsor, UK and Billund, Denmark. Friday's launch ceremony was ahead of its scheduled summer 2013 opening but the hotel's general manager Frank Idris told visitors, “I am ready to get this adventure started!”