Travel association ABTA predicts that there will be an increase in adventure travel during 2013. The organisation has released its annual travel trends publication and in it lists adventure travel as a key trend of the year. ABTA has stated hat it expects 5% of commuters to try an active holiday such as trips surrounding a sporting activity or challenge.
Gillian Edwards, senior PR manager at ABTA, spoke about the destinations to watch out for. “We're seeing Ethiopia emerge as a new destination in Africa for adventure tourists who are attracted there by its fantastic cultural heritage, wonderful food and very welcoming people” she explained. Sites tempting adventure seekers to Ethiopia include; UNESCO World Heritage Site the Simien Mountains, Great Rift Valley, and its giant waterfalls. The country also offers wildlife watching in the highlands.
The report aimed at the travel industry also tipped 2013 for a rise in luxury travel despite the economic climate. "The early indications are that forward bookings for 2013 are looking positive despite a continued squeeze on household budgets,” said Mark Tanzanier, ABTA chief executive. “In particular, we are seeing strong forward bookings for the luxury and all-inclusive sectors, which have both done well in recent years” he added.
Other trend predictions for the year included tailor-made and multi-centre holidays, but the report stated traditional beach holidays and city breaks with remain steady. As well as general trends, ABTA listed destinations likely to catch the eye of holidaymakers in the coming twelve months. Alongside Ethiopia, the list included USA, Greece and Croatia, but also some other surprises like Burma / Myanmar.
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