A new museum in Stockholm, entirely dedicated to the pop group ABBA, has opened its doors to the public. ABBA The Museum features an interactive exhibition celebrating the most successful band to ever come out of Sweden.
Visitors to the new museum will be able to sing along to the pop group’s most famous hits alongside life-size holograms of all members of the band. Guests will also be able to try on ABBA-style outfits to see what they would have looked like in the band and listen to personal stories told from the four members, Björn, Agnetha, Frida and Benny via an audio guide.
“The new museum will give a complete picture of the band, the music and the incredible success we experienced in the ‘70s and ‘80s, something that we haven’t been able to present until now,” said Björn Ulvaeus, member of ABBA.”It will be like an experience-based music documentary that invites the visitor backstage as well as on and in front of the stage.”
The exhibition will take visitors on a journey through the history of the band, starting with their careers in the ‘60’s right through to the band's break up. The museum includes 2,000 sq metres of exhibition space and is expected to draw in 200,000-250,000 Swedish and international visitors to Stockholm every year.
“I was there on the world tours and saw the work backstage as well as in front of it,” said exhibition manager Ingmarie Halling. “There was hard work and an ordinary everyday life behind the success. We hope that we have created both a documentary and a spectacular music exhibition. We have a solid archive, to say the least; everything has been saved.”